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How do I add Klaviyo emails to Shopify?

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Nguyen Tuan Anh (Thomas)
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2 min read

Integrating Klaviyo with Shopify involves a few steps. Klaviyo is an email marketing platform that allows you to create and automate email campaigns. Here's a general guide on how to add Klaviyo to Shopify:

  1. Create a Klaviyo Account:

  2. Install Klaviyo App in Shopify:

    • Go to the Shopify App Store and search for the Klaviyo app.

    • Install the Klaviyo app to your Shopify store.

  3. Connect Klaviyo to Shopify:

    • Open the Klaviyo app in your Shopify admin.

    • Follow the on-screen instructions to connect Klaviyo to your Shopify store. This usually involves authorizing the app to access your store's data.

  4. Set Up Klaviyo Integration:

    • Once connected, you'll need to configure the Klaviyo integration settings. This may include syncing your customer data, order history, and product data with Klaviyo.

  5. Configure Lists and Segments:

    • In Klaviyo, set up lists and segments to organize your subscribers based on their behavior and preferences.

  6. Create Signup Forms:

    • Design and create signup forms in Klaviyo to collect email subscribers. You can embed these forms on your Shopify store.

  7. Enable Web Tracking:

    • Enable web tracking in Klaviyo to track your visitors' behavior on your Shopify store. This information can be used to personalize your email campaigns.

  8. Design Email Campaigns:

    • Use Klaviyo's tools to design and create email campaigns. You can set up flows, campaigns, and automated emails to engage your subscribers.

  9. Test and Launch:

    • Before launching any campaigns, it's advisable to test them. Klaviyo provides testing features to ensure your emails appear correctly and that your automation flows are working as intended.

  10. Monitor Analytics:

    • Keep an eye on Klaviyo's analytics to track the performance of your email campaigns. Analyze metrics such as open rates, click-through rates, and conversion rates.

Remember that the specific steps may vary slightly based on updates to Klaviyo or Shopify interfaces. Always refer to the latest documentation provided by Klaviyo and Shopify for the most accurate and up-to-date information.